what is SRK doing in the cricket field

cricket extravaganza has begun,they have named it as IPL indian premier league . what is that meant for huge openings,huge corporates,big names , vijay mallya,mukesh ambani,india cements , what are these people doing in a cricket field. they have an idea about auction and bidding but what are priety zinta and sharukh khan doing here did they wrongly have an idea that they are the superstars even here are do they have a lot of money or the entire process of conducted for the purpose of money . what ithis process meant for and has he come here to retrieve the money that he has lost in paheliand the money that the prodcers lost in kabhi alvidha na kehna . or he has that much stuff to manage the entire kolkota knight riders team.god only knows whats going in his mind.